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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore (Newcastle Business School, UK)
Category: Business | Series: Collins Business Essentials Ser.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early ma ...Show more
Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Category: Business | Series: Collins Business Essentials Ser.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasi ...Show more
Influence: The Psychology of Persuasion by Robert B Cialdini
Category: Self-Help | Series: Collins Business Essentials Ser.
Influence, the classic book on persuasion, explains the psychology of why people say "yes" -and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a ...Show more
The Ecology of Commerce by Paul Hawken
Category: Business | Series: Collins Business Essentials
A visionary new program that businesses can follow to help restore the planet.
The Intelligent Investor by Benjamin Graham
Category: Business | Series: Collins Business Essentials Ser.
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing"--which shields investors from substantial error and teaches them to develop long-term strategies--has made The Intelligent Investor the stock market bi ...Show more
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