Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers
Author(s): Geoffrey A. Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
General Information
- :
- : HarperCollins Publishers Limited
- : Harper Element
- : 0.181437
- : 02 August 2002
- : .63 Inches X 5.3 Inches X 7.96 Inches
- : books
Other Specifications
- : Geoffrey A. Moore
- : Paperback
- : English
- : 658.8
- : 256