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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore (Newcastle Business School, UK)
Category: Business | Series: Collins Business Essentials Ser.
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early ma ...Show more
Crossing the Chasm - Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Category: Business | Series: Collins Business Essentials Ser.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasi ...Show more
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