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Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall
Category: Business
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what ...Show more
Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall
Category: Non-Fiction
"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But its worth it in the end, because once you get there, you can move mountains". (Steve Jobs, "BusinessWeek", May 25, 1998). To Steve Jobs, Simplicity wasn't just a design principle. It was a religio ...Show more
Think Simple: How Smart Leaders Defeat Complexity by Ken Segall
Category: Business
The secrets to Apple's success and how to use them, from the Apple insider Ken Segall. In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corp ...Show more
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