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I am Right, You are Wrong by Edward de Bono
Category: Self-Help
I Am Right, You Are Wrong is the classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted ...Show more
Lateral Thinking: A Textbook of Creativity by Edward De Bono
Category: Science
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working ...Show more
Lateral Thinking: A Textbook of Creativity by Edward De Bono
Category: Self-Help
This is the classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then ...Show more
Lateral Thinking: An Introduction by Edward De Bono
Category: Non-Fiction
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving. First published in 1967 as The ...Show more
Marketing Without Money by Edward De Bono
Category: Business
In this book the authors "reveal how twenty of Australia's finest contemporary entrepeneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better-resourced and well-trenched opposition". They "show how, by intuitively app ...Show more
Parallel Thinking by Edward De Bono
Category: Self-Help
Western thinking is failing because it was not designed to deal with change In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and ...Show more
Practical Thinking by Edward De Bono
Category: Self-Help
In Practical Thinkingde Bono's theme is everyday thinking, how the mind actually works - not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the f ...Show more
Serious Creativity by Edward De Bono
Category: Self-Help
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are ...Show more
Six Frames for Thinking about Information by Edward De Bono
Category: Mind, Body & Spirit
Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention ...Show more
Six Thinking Hats by Edward De Bono
Category: Business
<b>The internationally bestselling guide to better thinking used by tens of thousands of people - fully revised and updated.</b> The need for the Six Hats is based on an understanding of how the brain chemicals change with the mode of thinking. Using this method one major ...Show more
Six Thinking Hats by Edward De Bono
Category: Self-Help
The multi million-copy bestseller Six Thinking Hats by Edward de Bono, author of Lateral Thinking and I Am Right You Are Wrong, teaches you how to run better meetings and make better decisions. Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time. In Six T ...Show more