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How To Have Creative Ideas : 62 Exercises To Develop The Mind by Edward De Bono
Category: Self-Help
Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - out ...Show more
How to Have a Beautiful Mind - (Vermilion Life Essentials) by Edward De Bono
Category: Self-Help
People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind ...Show more
How to be More Interesting by Edward De Bono
Category: Self-Help
People spend vast amounts of money, time and energy to achieve and maintain beauty, and yet despite its undisputed importance few of us devote similar efforts to be interesting. It is often thought that intelligence, beauty and confidence make you more interesting. This is not true. Being interesting is ...Show more
I am Right, You are Wrong by Edward de Bono
Category: Self-Help
I Am Right, You Are Wrong is the classic work about choice in business and in life from world-renowned writer and philosopher Edward de Bono. Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted ...Show more
Lateral Thinking: A Textbook of Creativity by Edward De Bono
Category: Science
In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working ...Show more
Lateral Thinking: A Textbook of Creativity by Edward De Bono
Category: Self-Help
This is the classic work about improving creativity from world-renowned writer and philosopher Edward de Bono. In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then ...Show more
Lateral Thinking: An Introduction by Edward De Bono
Category: Non-Fiction
Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving. First published in 1967 as The ...Show more
Marketing Without Money by Edward De Bono
Category: Business
In this book the authors "reveal how twenty of Australia's finest contemporary entrepeneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better-resourced and well-trenched opposition". They "show how, by intuitively app ...Show more
Parallel Thinking by Edward De Bono
Category: Self-Help
Western thinking is failing because it was not designed to deal with change In this provocative masterpiece of creative thinking, Edward de Bono argues for a game-changing new way to think. For thousands of years we have followed the thinking system designed by the Greek philosophers Socrates, Plato and ...Show more
Practical Thinking by Edward De Bono
Category: Self-Help
In Practical Thinkingde Bono's theme is everyday thinking, how the mind actually works - not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the f ...Show more
Serious Creativity by Edward De Bono
Category: Self-Help
If you want to be the best, focus on your most valuable asset: the power of your creative mind. As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are ...Show more