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Book Information
MADE TO STICK
Subtitle: Why Some Ideas Take Hold and Others Come Unstuck
CHIP HEATH & DAN HEATH
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
February 2008
Publisher: Cornerstone
9780099505693
Paperback Book
In stock at the publisher and usually ships by us in 7 - 10 days. Allow a few extra days for delivery
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Online Price: $24.95
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