Tourism Events in Asia

Marketing and Development
by Azizul Hassan & Anukrati Sharma
rrp $72.57

Publisher: Taylor and Francis

Series: Routledge Advances in Event Research Series

Publication Date: December 19, 2018

ISBN: 9781351105729

Binding: Kobo eBook

Availability: eBook

Get eBook

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.

Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.

Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.