Civil Society, Rhetoric of Resistance, and Transatlantic Trade

by Leif Johan Eliasson & Patricia Garcia-Duran Huet
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Publisher: Springer International Publishing

Publication Date: March 21, 2019

ISBN: 9783030133665

Binding: Kobo eBook

Availability: eBook

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This book investigates the politics of transatlantic trade, specifically the Transatlantic Trade and Investment Partnership negotiations. Using a novel approach, the authors analyze the rhetorical choices made by opponents and supporters of an agreement, and the logical behind their arguments. Opponents used emotive frames and strategically chosen issues to increase public opposition to the negotiations; supporters countered, but also accommodated, parts of opponents’ rhetoric in hopes of quelling discontent. The study also highlights the resulting changes to EU trade policy, thus contributing to the literatures on trade policy, politicization, and rhetorical analysis.