Bourbon Empire: The Past and Future of America's Whiskey

by Reid Mitenbuler

Publisher: Penguin Group USA

Publication Date: July 01, 2016

ISBN: 9780143108146

Binding: Paperback

Availability: One-off Print

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How bourbon came to be, and why it's experiencing such a revival today.

Unraveling the many myths and misconceptions surrounding America's most iconic spirit,Bourbon Empiretraces a history that spans frontier rebellion, Gilded Age corruption, and the magic of Madison Avenue. Whiskey has profoundly influenced America's political, economic, and cultural destiny, just as those same factors have inspired the evolution and unique flavor of the whiskey itself.

Taking readers behind the curtain of an enchanting-and sometimes exasperating-industry, the work of writer Reid Mitenbuler crackles with attitude and commentary about taste, choice, and history. Few products better embody the United States, or American business, than bourbon.

A tale of innovation, success, downfall, and resurrection,Bourbon Empireis an exploration of the spirit in all its unique forms, creating an indelible portrait of both bourbon and the people who make it.

'Reid Mitenbulerpullsaside the curtain of puffery to show us the spirit's history, as well as how the stuff is actually made, who controls the industry and where it might be headed . . . Shows the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.'Wayne Curtis,Wall Street Journal

'An engaging and thorough exploration of the history of America's national booze.'Playboy

'Bourbon Empiredigs deep to divulge the truth about the people donning bourbon labels-James C. Crow, Elijah Craig and Evan Williams, to name a few-and unravels the often-questionable practices of bourbon business. It's in these moments of historical shenanigans that we find Mitenbuler's true talent. He doesn't slam bourbon brands for misleading consumers with marketing. Mitenbuler simply writes the truth.'Fred Minnick,Parade

'An illuminating, well-paced narrative that will interest students and imbibers of the we