419 books (21 pages) in this category

Marketing Research for the Tourism, Hospitality and Events Industries

by Bonita Kolb

<p>This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing ...

ISBN: 9781351702218

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Marketing Your Event Planning Business

A Creative Approach to Gaining the Competitive Edge

by Judy Allen

<p><strong>Practical, prescriptive advice on successfully marketing your event planning business</strong></p> <p>Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars,

ISBN: 9780470963821

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Maui Island Travel and Tourism

Vacation, Holiday, Environmental Information

by Pearce Charles

<p>Maui island Travel and Tourism. Vacation, Holiday, Environmental Information. When it comes to outdoor recreation, Maui wins best in show. Just look at that zipliner launching into a canopy of green. Or the mountain biker hurtling past ...

ISBN: 9781912483334

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Measuring Museum Impact and Performance

Theory and Practice

by John W. Jacobsen

<p>Based on extensive research and decades of experience, museum analyst and planner John W. Jacobsen provides both the theoretical underpinnings and the operational pragmatics of measuring any museum's intentional impact and performance by ...

ISBN: 9781442263314

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Mediating Highly Complex Cases for International Corporations

A Model for Mediators

by Dr. Ralph Steele

<p>This presentation was given at the World Mediation Summit, on July 1-4, 2014, in Madrid, Spain.</p> <p>Dr. Ralph Steele has been a mediator since 1992 and a member of TAM since 2009. He has conducted over 8000 hours of mediation, and has ...

ISBN: 9781460003923

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Medical Tourism and Wellness

Hospitality Bridging Healthcare (H2H)

by Frederick J. DeMicco

<p><strong>Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H)</strong> takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This

ISBN: 9781315341484

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Mega-Event Mobilities

A Critical Analysis

by Noel B. Salazar, Christiane Timmerman, Johan Wets & others

<p>Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders.</p> <p>This is the first ...

ISBN: 9781315440101

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Membership Marketing in the Digital Age

A Handbook for Museums and Libraries

by Patricia Rich, Dana S. Hines & Rosie Siemer

<p>Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ...

ISBN: 9781442259829

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Mission Matters

Relevance and Museums in the 21st Century

by Gail Anderson

<p><em>Mission Matters</em> sheds a fresh light on how to envision relevant and impactful museums. Anderson takes the understanding of mission relevance to a new level. The premise of the book makes direct links to external contemporary ...

ISBN: 9781538103494

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Mountaineering Tourism

by Ghazali Musa, James Higham & Anna Thompson- Carr

<p>In May 1993 the British Mountaineering Council met to discuss the future of high altitude tourism. Of concern to attendees were reports of queues on Everest and reference was made to mountaineer Peter Boardman calling Everest an ‘amphitheater

ISBN: 9781317668732

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Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local & Regional Food Brands

by Patrick Nycz

<p>The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and ...

ISBN: 9781457559990

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Munich Travel Guide 2015

2015 Travel Guides, #8

by T Turner

<p data-version="1.1">The Munich Travel Guide 2015 is the most up-to-date, reliable and complete guide to this wonderful city. Travelers will find everything they need for an unforgettable visit presented in a convenient and easy-to-use format. ...

ISBN: 9781513035659

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Museum Administration 2.0

by Cinnamon Catlin-Legutko, Hugh H. Genoways & Lynne M. Ireland

<p>Wondering what a museum director actually does? About to start your first director's job? Looking for guidance in starting up a museum or working with a museum director? Hugh Genoways, Lynne Ireland, and Cinnamon Catlin-Legutko have taken the

ISBN: 9781442255524

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Museum and Historic Site Management

A Case Study Approach

by Samantha Chmelik

<p><em>Museum and Historic Site Management: A Case Study Approach</em> utilizes the classic business case study approach to help museum and public history professionals think through different scenarios and understand/anticipate different points

ISBN: 9781442256392

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Museum Branding

How to Create and Maintain Image, Loyalty, and Support

by Margot Wallace

<p>In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from ...

ISBN: 9781442263468

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Museum Development in China

Understanding the Building Boom

by Gail Dexter Lord, Guan Qiang, An Laishun & others

<p>The growth of the number and scale of Chinese museums in the 21st century, from about 1,400 at the turn of the century to over 5,000 to date, reflects the government’s Museum Development Plan for 2011-2020 to open one museum per 250,000 ...

ISBN: 9781538109984

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Museums

A History

by John E. Simmons

<p>This comprehensive history of museums begins with the origins of collecting in prehistory and traces the evolution of museums from grave goods to treasure troves, from the Alexandrian Temple of the Muses to the Renaissance cabinets of ...

ISBN: 9781442263635

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Museums 101

by Mark Walhimer

<p>Looking for an A-Z, one-stop, comprehensive book on museums? Wish you were able to have one of the world’s leading museum consultants spend a couple of days with you, talking you through how to start a museum, how museums work, how to set up ...

ISBN: 9781442230194

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Museums and the Public Sphere

by Jennifer Barrett

<p><em>Museums and the Public Sphere</em> investigates the role of museums around the world as sites of democratic public space.</p> <ul> <li>Explores the role of museums around the world as sites of public discourse and ...

ISBN: 9781444351613

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Music festivals with a closer look on Wiesen

by Katharina Maier

Diploma Thesis from the year 2004 in the subject Tourism, grade: 1 (A), , 20 entries in the bibliography, language: English, abstract: The most famous place for international music festivals in Austria is Wiesen. It is located in Burgenland and ...

ISBN: 9783638328395

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