by Jay Ingram
In "Theatre of the Mind", Jay Ingram, whose past scientific investigations include the properties of honey on toast and the complexities of the barmaid's brain, tackles one of the most controversial of subjects: consciousness. Scientists have ...
by Edward De Bono
Edward de Bono's Six Thinking Hats is the groundbreaking psychology manual that has inspired organisations and individuals all over the world. De Bono's innovative guide divides the process of thinking into six parts, symbolized by the six hats, ...
by Oliver Sacks
'Oliver Sacks is a perfect antidote to the anaesthetic of familiarity. His writing turns brains and minds transparent' Observer How does the brain perceive and interpret information from the eye? And what happens when the process is disrupted?
The Psychology of Emotional Influence in Advertising
by Robert Heath
Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from ...
The Ultimate Thinking Tool That Will Change Your Life
by Tony Buzan
A practical pocket guide that teaches you how to Mind Map with ease from Tony Buzan, the inventor of the Mind Map. Mind Maps(R) are the ultimate thinking tool for maximizing your brainpower and radically improving your performance.
Understanding a Human Obsession
by Daniel J. Levitin
This is the first book to offer a comprehensive explanation of how humans experience music and to unravel the mystery of our perennial love affair with it. Using musical examples from Bach to the Beatles, Levitin reveals the role of music in ...
Cognition and Instruction
by Robert E. Haskell
Educators and educational psychologists recognize transfer of learning as perhaps the most significant issue in all fields of instruction. Transfer of learning cuts across all educational domains, curricula, and methods. Despite its importance, ...
by Michael H. Birnbaum
"Measurement, Judgment, and Decision Making" provides an excellent introduction to measurement, which is one of the most basic issues of the science of psychology and the key to science. Written by leading researchers, the book covers ...